And was pricey, as going after them in the northern Pacific was hard work in a 40 foot boat. 40 years ago, what was sold as Salmon was generally caught on a troll in the pacific. Mike “Mish” don’t much follow McDonalds food, but I’ve kept tabs on Salmon over the years. The Fed will not be happy with non-value, value menus, whether there is any value or not (and there isn’t). Meanwhile, rest assured the Fed does not want the consumer to get any value either. The markups are enormous, as are the calories unless someone orders a diet drink.Ĭonsider the McRib? Do you know what’s in it? Here’s a hint: “‘Restructured Meat’ from Pig Heart, Tongue, Stomach.”Ĭlick on the link for more details. If the “value” meals preserve profits, where is the value?Īny size soft drink for $1 is no value. “All of the value menus are designed to protect franchisee margins”, the McDonald’s said. “There is going to be tremendous pressure to raise prices.” “They are really stuck in a value trap,” Goldin said. The strategy is not without risks, said Goldin, who noted that rising food and labor costs could squeeze franchisees who bear the brunt of such cost increases. Subway, which made a huge splash a few years ago with its “$5 foot-long” special, is now offering a variety of six-inch sandwiches for $2.99 each.ĭunkin’ Donuts also is brewing up more value offers after franchisees warmed to the idea of using deals in their fight to win breakfast.
4, include any size soft drinks and cheeseburgers for $1, small McCafe drinks and bacon McDoubles for $2 and Happy Meals and triple cheeseburgers for $3, McDonald’s said.Įlsewhere, Taco Bell regularly rotates the roughly 20 items on its $1 value menu. The new dollar menus, set to debut on Jan.
The replacement “Dollar Menu & More” had higher prices, but failed to draw more customers despite heavy marketing. McDonald’s dropped its popular “Dollar Menu” in 2013 after franchisees groused that selling items like a double cheeseburger for $1 cut into profits. Reuters reports McDonald’s new ‘dollar’ menu to intensify price war in 2018.
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